CLASS 1: KEYWORD RESEARCH
Discover Relevant Keywords to Boost Your Sales and Search Rank
Learn the proprietary tools and techniques that I use to create keyword lists that drive sales and profits. I’m going to show you how to quickly and easily get your products listed higher on the search results pages, and in front of the people most likely to buy. You’ll create a list of relevant and high converting keywords for PPC and SEO, and then combine them to boost your sales and brand visibility on Amazon.
BONUS CLASS: SEARCH TERM REPORT
Mining Your Search Term Report to Scale Your Sponsored Products Campaigns
Learn how to use your search term reports to quickly “mine” out the money making keywords and scale them for increased traffic and sales.
CLASS 2: PPC MODIFIERS & MATCH TYPES
Turn Your Small Keyword List Into a Selling Machine
Learn how to use modifiers and match types to take a small keyword list and turn it into a selling machine. I’ll show you how to use keyword modifiers to segment your search terms into tightly focused groups for increased profits. You’ll learn how to use match types to increase traffic volume, and negatives to filter out the unqualified clicks that result in wasted ad dollars.
CLASS 3: SEO STRUCTURE FOR RANK
In this class you’ll learn how to apply SEO best practices to your product listings and back end search terms to secure the top positions on the search results page. Amazon loves sales, which is why a winning paid ad strategy gives you a clear advantage over the competition. I’ll show you how to combine PPC and SEO to maximize your ad spend by increasing your organic product sales.
CLASS 4: KEYWORD OPTIMIZATION & MINING
It only takes a few high volume, high converting keywords to generate six figure monthly product sales. Like everything else in business the 80/20 principle applies to keyword selection. I’ll show you how to use your search term reports to quickly “mine” out the money making keywords and scale them for increased traffic and sales. You’ll also learn how to test new keywords for conversions without blowing your advertising budget.
CLASS 5: CAMPAIGN MANAGER
Learn how to adjust your campaign, ad group, keyword, and ad settings for high performing PPC campaigns. You’ll hit the ground running with an understanding of Impressions, Orders, Cost-per-click (CPC), and ACoS and how these numbers impact your campaign performance. You’ll learn how to sort the data in the Campaign Manager to prevent wasted ad dollars and spot opportunities.
CLASS 6: CAMPAIGNS & AD GROUPS
Learn how to properly structure your campaigns and ad groups to lower your ad spend and increase orders. You’ll learn how to set up a tiered ad group structure that will focus your budget on the keywords that make you the most money. I’m going to teach you the best way to maximize your brand visibility for low cost sales, and how to continually test new keywords without blowing your advertising budget.
CLASS 7: BIDS & BUDGETS
In this class you’ll learn how to set your bids and budgets for scale. Your goal with Amazon PPC is to increase your sales velocity to rank on the first page of the organic search results. You’ve done your keyword research and created campaigns that convert clicks to sales, now it’s time to win the top ad positions. I’ll show you the exact formula that I use to secure first page positions for the lowest click price possible.
CLASS 8: PERFORMANCE REPORTS
Sponsored Products is a major profit center in your business that drives sales and gets your products in front of new buyers every day. In this class you'll learn how to track the performance of your paid ad campaigns, and measure the impact on your total orders, revenue, and profits. You'll learn how to measure the success of your PPC and SEO efforts like a pro - scaling what works, and eliminating what doesn’t.
CLASS 9: AMAZON'S A9 ALGORITHM
When it comes to search algorithms, there’s one thing you can always count on, they’re constantly changing. There's three factors that influence Amazon's Product Ranking Algorithm (A9) - relevancy, conversion, and user experience. In this class you’ll learn specific ways to incorporate these qualities into your ad campaigns, product listings, and back end search terms to rank your products at the top of the search results.
CLASS 10: PRODUCT LISTING OPTIMIZATION
In this class you'll learn how to create product listings that rank high in the search results. I'll teach you how to analyze your competitor's listings and the current Amazon search results to write titles, bullets, and descriptions that attract buyers. You’ll master little-known SEO strategies to boost your search rank. I’ll show you how to weight your keywords, use the correct word sequence, and provide context in descriptions.
CLASS 11: BACKEND SEARCH TERMS
In this class you’ll learn about the recent changes to the A9 Algorithm and how to structure your backend search terms for increased visibility. You'll learn how to “mine” your highest converting keywords to increase sales velocity. I’ll show you how to select the right competitors to model for keyword density, and how to differentiate between a keyword, topic, and theme to rank on the searches most relevant for your product.
*Search Term (DOC) instructions are at 1:00:35 in the Class 11 recording.
CLASS 12: TRACKING SEARCH RANK
Search engine optimization isn’t a one-time project, but something that you continually build on and improve. Getting your products listed in the top spots on the search results page for relevant keywords is the first step. In this class you'll learn how to make small tweaks and adjustments to your advertising campaigns that will keep your competitors where they belong - a few spots below you in the search results.
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