CLASS 1: HEADLINE SEARCH
In this class I’m going to show you how to quickly get your products listed at the top of the search results pages, and in front of the people most likely to buy. You’ll discover how to segment your keywords into focused groups for better campaign performance and lower CPC’s. I’ll show you how to outsell your competition with smarter ad copy, allowing you to secure the top banner positions on your most competitive keywords.
CLASS 2: PRODUCT DISPLAY
Now that you’ve secured the top positions in the search results, it’s time to boost your sales velocity with Product Display Ads. You’ll learn how to use advanced strategies to target relevant product pages to quickly improve your sales rank. The secret to effective product display ads is to focus on complementary products - driving upsells and cross-sells to increase revenue and your average order value.
CLASS 3: COMPETITIVE ADVANTAGE
AMS is the fastest way to get your products to the top of the Amazon search results, placing your brand first in shoppers minds when they make a buying decision. In this class you’ll learn how to combine your AMS and Sponsored Product strategy for maximum organic impact. Repetition of your ads on the most relevant search terms will elevate the perceived quality of your product, increasing your CTR's and conversions.
CLASS 4: KEYWORD MINING
In this class you'll learn how to evaluate your campaign performance and keyword reports to quickly “mine” out the money making keywords and scale them for increased traffic and sales. You'll evaluate your AMS Campaigns and determine immediately if a campaign or keyword has potential to drive sales, revenue, and profits. You’ll finish this class with the ability to expand your targeting and keywords to continually grow your business.
MAY 30TH: LIVE Q & A SESSION
In this Marketing Maverick preview session you'll learn how to effectively target your product display ads by leveraging Amazon's frequently bought together data.
JUNE 8TH: LIVE Q & A SESSION
In this Marketing Maverick preview session you'll lLearn how to optimize your AMS Headline Search keywords to increase sales and lower your CPC prices.
JUNE 15TH: LIVE Q & A SESSION
In this Marketing Maverick preview session you’ll learn how to gain a serious competitive advantage on Amazon with Split Testing Software.
JUNE 22ND: LIVE Q & A SESSION
In this Marketing Maverick preview session we cover the steps to optimizing your product page CTR's, and how to avoid wasted ad dollars.
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