The thing that makes search the most powerful system ever developed for sales is the fact that a person is searching for something in real time – and you can tap into their specific inquiries at the exact moment they express interest. When someone is actively seeking your products or services, they’re having a conversation in their mind and open to new information, and you’re able to meet that person the moment they’re looking, and more importantly thinking about making a purchase, and join the conversation by presenting them with a relevant offer.

When you start thinking of search as a sales vehicle, the relationships between the parts of the system will start to reveal themselves in new and exciting ways.