Behavioral targeting is more effective than demographic targeting. People aren't driven by their age, gender, and income. People are driven by the things they love, the things they like. It pays to know your customer. The pages people like reflect their passions and values - things that genuinely interest them.

Most advertising promises nothing. Ads that promise a benefit sell more than those that don't. Ads that visualize that benefit sell even more. Successful advertising rivets your customer's attention on the product. It takes a big promise to make people notice your advertising, remember it and take action.

The cost of your advertising depends less on how much you bid and more on the performance of your ads. If your ads secure a higher number of clicks you are rewarded with lower costs. Time after time, we have found that it pays to outperform the competition - reducing advertising spend by fifty percent.

Every online advertisement should be tracked for profitability. Most business owners fail to track which ads make money and which ads lose money. The result is wasted advertising dollars and campaigns that never pay off. Google Analytics gives you insights that can increase your profits up to five times.

People don't buy products. They buy the story, the way it makes them feel. Every advertisement should contribute to your brand story. Visuals that are custom designed to capture your story work better than stock images. They attract more customers, are better remembered, and sell more products.

On average, less than five percent of people buy on the first visit to a website. Most customers will have to see your message seven times before they buy. It follows that, if you don't repeat your message and bring your customers back to your website, you have wasted ninety-five percent of your money.