Wasting Money on Advertising
Didn't Understand How Google Works
Lacking Strategy to Beat Competitors
Website Visitors Didn't Convert to Sales
Following Strategic Marketing Plan
Reads, Writes, and Speaks Google Fluently
Profiting from Competitors Keywords
Persuasive Ads Increased Sales by 62%
No Business Goals or Tracking
Spending Long Hours Managing Campaigns
Low Quality Scores Spreading Like Plague
Constant Lulls in Sales Cycle
5 Essential Analytics Reports in Place
Leveraging Campaign Management Software
7-10 Quality Scores on All Keywords
Steady Stream of Qualified Leads
Minimal Search Engine Visibility
Customers Finding Competitors First
Targeting a Couple Hundred Keywords
No Presence in Social Search
Prominent Local Business Listing
Secures 90% of Traffic and New Customers
Niche Keyword Portfolio of 5,000 Terms
Facebook Page with 3,200 Fans
Relying on PPC to Increase Traffic
Campaigns Organized by Category
Complex Bidding to Maintain Positions
Return on Investment Marginal
Exploits PPC as a Tool for SEO
Campaigns Organized by Performance
Improved Ad Rank Decreased Cost by 30%
3X ROI on Ad Spend